Is an LED Sign a good investment is a question we hear at Sign-Express and one we love to answer. The simple answer is “Yes”. The reason why it is such a good investment, is due to the ability to program and change your messages in advance and display them to the driving public. Studies show that your potential customers will pass your location at least ten times a week, with an LED sign in front of your business you can better communicate your products and services. Studies have also proven that an LED sign will attract more attention than a traditional sign that only displays the name of your business or organization.
Think about that great little donut shop on the way to work. You know the one that has the fresh donuts hot out of the oven every hour. They have a sale on a dozen donuts for only $3.99 this week. I hear they were voted “#1 Freshest Donuts” by the people of that town. You are probably thinking, “Wow, this guy loves donuts, he must visit that place every day.” No not really, I do love donuts, but I don’t visit the shop every day. The reason I know so much about that donut shop is that they have an LED sign in front of their shop that tells me all of these messages when I drive by on the way to work. If anyone asks me where they can buy some excellent donuts, I know exactly where to tell them to go. You getting the picture?
These LED signs work, an average LED sign investment will cost you around $500 a month to own and operate, depending greatly on the size and resolution of the LED display. If each of your customers net your business an additional $50 in profit, you need only gain 10 new customers a month in order to cover the cost of the LED sign. Studies by the Small Business Association have shown that the average growth in business is from 15-150% directly due to the LED sign. The differences depend on the content and effective messaging you display on the sign. The businesses that stand to gain the most from and LED sign solution are those that depend on “impulse buyers”. We have all needed an oil change or state inspection on our vehicle at one point, most of the time I remember when I’m driving home and see that sign that says “Oil Change $19.95” or “We Do State Inspections”. How about the hardware store that has a sale going on now, “Bags of Mulch $4.99”, my wife was just telling me the other day we needed more mulch in the front flower beds. I think I will stop in and grab some, that sound like a good deal.
All businesses need a way to market their products and services, an LED sign provides the most cost effective and successful method available to any business. Sign-Express has been helping businesses integrate and utilize LED signs for their business since 1998, we offer 100% financing at competitive rates to all of our clients. Sign-Express is a nationwide signage solution provider specializing in LED signs and lighted sign design, sales, permitting, installation and service. The Sign-Express team has all the right components to help make your business or organization outdoor marketing successful. We stand firmly behind the products we sell and guarantee our work will be top notch. After all, your image is our image and your success means our success. You can contact Sign-Express at 1-800-888-5051 or email us at [email protected]. Visit us at www.sign-express.com and take the next step toward transforming your outdoor marketing ability.
