According to recent industry estimates, there are over 9,000 churches in the greater Houston area. With so many places to worship, churches with a noticeable lighted outdoor church sign are better suited to impact the thousands of drivers passing by. Lighted outdoor signs include marquee church signs, full color LED digital church signage and even backlit static identification signs. What does this mean to you? While your church might have devoted parishioners that know exactly when and where an event is happening, there are countless others in your area that have no idea. That’s where an illuminated outdoor church sign could make all the difference – many might not even know that there is a church at your location.
It’s no secret – lighted outdoor church signs get noticed. The human eye is naturally drawn toward light and color. Both an illuminated and a non-illuminated church sign can speak to viewers during the day, but when the sun goes down the message is lost on the unlit sign. Lighted church signs spread the message 24 hours a day, seven days a week.
Test this theory yourself and undergo a bit of church marketing of your own during drive times. Drive from your largest potential base – be it the Energy Corridor, Galleria, Downtown, Midtown, East End, Katy Mills Mall, etc. – and see what outdoor signs catch your eye on the way to your church. Chances are that the brighter the sign, the more noticeable the sign.
Custom illuminated signs can be anything from full-color electronic LED digital signage to a lightbox changeable letter marquee-style sign to custom-made backlit channel letters or even a static identification sign (also known as custom routed cabinets. Any one of these examples of outdoor advertising methods are certain to increase your customer base. If you are of the opinion that a church shouldn’t advertise, check our other articles and see how advertising can be a form of ministering.
Also, you might recognize the old adage – the bigger, the better. At the very least, your outdoor church sign should be large enough to read from the adjacent street, by a driver going the speed limit. Too small, and the sign (and the message it holds) gets lost. The placement of the church display is extremely important as well, away from any trees and shrubs. Behind landscaping means behind the times.
Churches all across the country have been utilizing lit signs, especially marquee church signs or changeable message boards, to keep their parishioners up to date on events as well as offer drivers a message of hope. Why not install a sign of your own and get noticed?
Sign-Express is your outdoor Church sign design and outdoor LED Church sign professional resource. Sign-Express is a nationwide signage solution provider specializing in LED signs and lighted sign design, sales, permitting, installation and service. The Sign-Express team has all the right components to help make your business or organization outdoor marketing successful. We stand firmly behind the products we sell and guarantee our work will be top notch. After all, your image is our image and your success means our success. You can contact Sign-Express at 1-800-888-5051 or email us at sales@sign-express.com. Visit us at www.sign-express.com and take the next step toward transforming your outdoor marketing ability.
